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Case study

Built from a brief, not a shoot.

A survey and rewards app wanted an ad that tells a story instead of showing a screen recording. No footage, no actor, only a brief. The result is a 23-second animated ad with its own cast, made with AI and finished like any other edit.

Client
SocialLoop LLC
Format
23 seconds, 9:16
Delivered
October 2026
Shots
7
Characters
2
Seconds
23
01

The ad

Two friends are three dollars short at a drive-thru. She pays with the app. He downloads it before the food arrives.

  1. Max“We’re three bucks short. Again.”
  2. Jess“Put the coins away. I got this.”
  3. Max“Wait… the app pays you?”
  4. Max“Downloading it. Now.”
02

The cast

Two original characters, designed for this brand and kept on model in every shot.

Jess, character portrait
JessThe one who has it figured out.
Max, character portrait
MaxHer always-broke best friend.
03

Frames from the ad

Max counts coins
Max counts coins
“I got this.”
“I got this.”
The survey
The survey
The cashout
The cashout
“The app pays you?”
“The app pays you?”
“Downloading it.”
“Downloading it.”
04

Built to change

New hooks, screens or lines do not mean starting over.

  • Captions, music or soundMinutes
  • The app screen or the amountMinutes
  • One line of dialogueSmall
  • An angle or actionMedium
  • A new ad with the same castFaster than the first

Want an ad like this for your product?

Send the angle you want to test and your app screens. You get a finished ad, ready for paid social.