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Case study

One shoot in. 60 ads out.

SocialLoop LLC is a market research and digital app company that runs survey and rewards apps. For one campaign they sent me an afternoon of raw footage from one of their creators. It had to sell three of their apps, in two lengths, with ten hooks to test. This is how that folder became 60 finished cuts without a single re-shoot.

Client
SocialLoop LLC
Creator
Roberto (provided by the company)
Delivered
August 2026
Tools
Premiere Pro, After Effects
Hooks
10
Apps
3
Lengths
2
Cuts
60
01

What landed in the folder

The raw footage was provided by SocialLoop: forty-two clips shot in 4K vertical, seventeen minutes of takes. Ten hook lines, sixteen body lines and eight b-roll shots. Eight of the body lines name the app, so Roberto recorded each of those three times, once per app.

Hook takes
10
Body lines
16
Recorded once per app
8 × 3
B-roll shots
8
Raw footage
17 GB
Hook 1: I found the fastest way to make money, just from using my phone.1
Hook 2: Food is expensive these days. I found an app that helps me pay for it.2
Hook 3: I wish someone had told me about this sooner.3
Hook 4: This app literally paid for my coffee this morning.4
Hook 5: Payday is still 9 days away and I'm already counting quarters. So I found a backup.5
Hook 6: If looking at your bank account stresses you out, this is for you.6
Hook 7: Turns out I was leaving free money on the table every single day.7
Hook 8: Need extra grocery cash? This app has been paying for mine.8
Hook 9: This app has become my favorite way to make extra cash whenever I'm bored.9
Hook 10: I don't scroll TikTok while I'm waiting anymore. I make money instead.10
The ten hook takes, straight off the camera. Same setup and framing on purpose: each take is a different scripted line, so the words are the only thing that changes. All ten lines are listed in the player below.
02

Same line, three apps

This is the hinge of the whole system. Everything around these lines is shared. Swap the eight app lines and the phone screens, and the same edit sells a different app.

“I earn $5 a day by taking surveys on this free app called [app]. And it pays out instantly!”

Raw takes provided by SocialLoop LLC, shown for portfolio purposes only.

03

One edit, built to be copied

  1. 1

    Lock the story twice

    A short cut of about 30 seconds for fast feeds and a long cut, just under a minute, that tells the whole story. Both pull from the same body lines.

  2. 2

    Build App A first

    Captions, b-roll, motion and sound design go in once, on one master per length.

  3. 3

    Swap, do not rebuild

    App B and App C are copies of that master with the eight app lines and the app screens swapped in.

  4. 4

    Stamp the hooks

    Each of the six masters takes all ten hooks at the head. Six masters times ten hooks is 60 exports, named app, length, hook, so a media buyer can sort them without asking.

04

Play the matrix

Pick a hook, an app and a length. Every square below is a cut that was delivered.

Now playing Hook 1 · App A · Short

Hook

App

Length

A · Short
A · Long
B · Short
B · Long
C · Short
C · Long

All 60 cuts were delivered. On this page: all ten hooks for App A in the short cut, and Hook 1 in all six versions.

05

What I changed after

Cutting this project showed where the system leaks: phone screens. A readable screen shows one app, so that shot only works in a third of the cuts. While cutting it I wrote a b-roll guide for the creators. These two rules come straight from it.

Rule 1

Shoot every phone-screen b-roll three times, once per app.

If the screen is readable and shows one app, that clip can only ever be used in that app's cuts. If you would rather not shoot three times, film the shot so the screen is not readable. Then one clip works for all three.

Rule 2

Hold every shot 5 to 8 seconds, no talking.

Cuts land every 2 to 3 seconds in these ads, so a 3-second clip leaves nothing to trim. Start and end on stillness.

06

What a media buyer does with it

  1. 1

    Launch the ten hooks on one app at one length. The body is identical, so the hook is the only thing being tested.

  2. 2

    Keep the two or three hooks that hold attention and switch off the rest.

  3. 3

    Roll the winners to the other apps and the other length. Those cuts already exist.

The craft in each cut is the same either way. Planning the footage around the matrix is what turns one shoot into a test plan.

Want this for your app or brand?

The ad creative set is this system at a smaller size: two bodies and ten hooks, scripted, cut and ready to test.

See the ad creative set Book a call